We balance left-brain and right-brain thinking, combining insights from sales data, market context, and consumer behavior with strong creative judgment. Everything in moderation. Usually.

Our perspective is global, grounded in a Midwest sensibility. From trendspotting in London and Tokyo to scouting factories from Ljubljana to Xiamen, to making headlines in São Paulo and Johannesburg, we’ve worked around the world to create products and stories that consumers and editors covet.

We haven’t taken on Antarctica just yet. It’s on the list.